The Love of the Outdoors

As I’ve said many a time, I’m currently a marketing student (at a really great school); and marketing has been something I’ve been finding an increasingly greater passion for. However, one subset of this that I’ve really developed a love for over the past year has been outdoor advertising; I loves me some great billboards. … Continue reading

Ask And You Shall Recieve

So, after hearing the praises of my dear friend Mr. Waselnuk and reading a rather interesting article on Mashable, I’ve recently joined up on Quora. Let me say this now, I’m a fan. For those of you not in the know, the best way I can describe Quora is that it’s a mashup of Wikipedia, … Continue reading

And Now, a Word From Your Friend Jason

Hello everyone! Recently it looks like I’ve reached 500 hits! That’s fantastic! When I first started this blog, I thought I would be talking to a wall here; but your visits and comments have really made this a rewarding experience for myself. So I’d like to take the opportunity to thank everyone that’s stopped by, … Continue reading

Go Forth Brave Space Warrior

I love it when companies come up with creative ideas to market their products, even more so when they’re an established brand and don’t necessarily have to. Case in point is Mars’ latest M&M’s campaign. Right now, you can go to this mini site to take part in the shenanigans. Basically, you drag the little … Continue reading

Savvy or Insensitive: UPDATE

So yesterday I wrote about Groupon’s trio of Super Bowl ads that had everyone in uproar. It now looks like Groupon, after already issuing an apology has removed all three videos from Youtube and released new ones. These news videos have some more of the more offensive parts removed and a link at the end … Continue reading

Savvy or Insensitive?

Ahh the Super Bowl, where companies spend millions to air on the most viewed ad space of the year. It also marked the debut of the first ads from crowd-sourced king; Groupon. The trio starred Cuba Gooding Jr, Elizabeth Hurley, and Timothy Hutton spoofing pro-social causes like saving the whales or freeing Tibet. You can … Continue reading